Childrenswear in the United Kingdom - New Market Research Report
The arrival of the royal baby in July 2013 gave childrenswear a much-needed boost after volume sales declined over the last couple of years. The birth of Prince George of Cambridge, third in line to the throne, prompted parents to rush out to try and find similar clothes to what the future king was wearing. Asda, whose childrenswear line is conveniently also called George, launched a limited edition "Fit for a King" range to celebrate the royal baby's arrival.
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