Market Report, "Bleach in Venezuela", Published
Bleach remains a very mature home care category, and volume sales of bleach remain stable. For many Venezuelans, bleach is an economical and essential home care product. Currently, the major consumer trend in home care in Venezuela is for consumers to purchase one multipurpose product which can be used for a wide variety of household cleaning tasks, as this allows them to save money. This trend is benefiting demand for bleach, which is rising, as bleach is a very versatile...
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