New Market Study Published: Cheese in Georgia
In 2013 the popularity of packaged, branded cheese was highly evident. Manufacturers started to actively compete with small farmers producing domestic unpackaged cheese products by providing higher quality branded cheese. Also, the increased share of sales made through supermarkets and hypermarkets, which became more popular among Georgian consumers due to their greater convenience and competitive prices, boosted the popularity of branded cheese. Domestic player Georgian-Eco Ltd introduced new...
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