Concentrates in Denmark - New Study Released
Health and financial concerns witnessed consumers continue to trade down from juice, carbonates and other soft drinks to concentrates in 2013. This also increased demand for premium quality concentrates, such as organic concentrates and reduced sugar concentrates for those mainly concerned about calories and weight. Consumer price preferences thus shifted slightly upwards within the concentrates category. Average unit prices remained stagnant in 2013 despite strong downward price pressures from...
View full press release