New Report Available: Incontinence in Azerbaijan
In 2013, the incontinence category developed under two trends. On the one hand, the population of Azerbaijan is characterised by ageing, which benefits sales of such products. However, on the other hand, incontinence products are still not regarded as essential. First of all, the consuming culture for such products is traditionally very low, as is consumer awareness of incontinence. On a wider basis, consumers cannot easily afford products from this category because of the higher unit prices.
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