New Market Study Published: Concentrates in Colombia
Concentrates grew 8% in ready to drink volume and 11% in current value, driven by increases in disposable income by lower-income consumers and increased demand for products with higher quality (such as fortified/functional and tea concentrates). 2013's growth rate was lower than the review period CAGR in RTD volume (at 17%), but higher in value (at 8% CAGR). At the end of 2012 and the beginning of 2013, tea concentrates gained share in volume terms compared with fruit-flavoured concentrates,...
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