New Market Research Report: Gum in New Zealand
2012 saw the launch of a vitamin gum by New Zealand entrepreneurs Dan Fanghl and Josh Egan. The gum is enriched with vitamins A, B, C and D, which is released when chewed. The product was made available at checkouts in supermarkets and forecourt retailers. In addition, Extra Professional White continued to perform well in 2013 due to its teeth-whitening properties, while Wrigley's Airwaves remained the only brand for the function of clearing airway passages.
View full press release