New Market Report: Sports and Energy Drinks in Iran
Sports and energy drinks still have a very low base in Iran and consumer awareness of these products is very low. This low base was the main driver of healthy growth during the review period and energy drinks became visible in many small groceries. However, 2013 was a very tough year for this category due to the high inflation rate and sudden devaluation of the national currency. Consumers faced a significant unit price increase which really affected demand. In addition,...
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