Yoghurt and Sour Milk Products in Thailand: New Research Report Available at Fast Market Research
Yoghurt put in another positive performance in 2013, largely thanks to the booming health and wellness trend in Thailand. Thanks to educational efforts from manufacturers, Thai consumers have become more aware of the benefits of yoghurt, particularly pro/pre biotic yoghurt, in terms of aiding digestion etc. Manufacturers are tending to target their products at adults in response to greater demand for healthy products among working-class consumers.
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