Carbonates in Poland: New Research Report Available at Fast Market Research
Carbonates is a mature category in Poland in terms of retail volume sales. The product group registered positive volume and value growth in 2013, partly driven by new product development within existing brands, new flavour versions and packaging. In order to revive the category, manufacturers extend the range of carbonates in smaller packs, so that a beverage is cheaper per litre than in a larger capacity. With lower unit prices, the consumers do not feel a price increase as noticeably...
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