New Market Report Now Available: Breakfast Cereals in Indonesia
The rising popularity of Western culture in Indonesia helped to boost growth in breakfast cereals in 2013 as more Indonesians became accustomed to eating breakfast cereals with milk for breakfast. Furthermore, breakfast cereals are perceived as being very healthy, offering many physical benefits to consumers. Although breakfast cereals can appear quite expensive for many Indonesians, the primary target audience of middle-income and upper-income consumers remains fairly impervious to the...
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