New Market Study Published: Sports and Energy Drinks in Australia
Sports and energy drinks manufacturers were aware of health-conscious consumer in 2013, focussing on products with low-calorie content and zero sugar. Over the review period, consumers abandoned soft drink consumption due to perceived health concerns. This caused sports and energy drinks manufacturers to formulate reduced- or zero-sugar options. Red Bull Australia launched Red Bull Zero in 2013, with zero carbs, zero sugar and zero calories. Similarly, Coca-Cola Amatil launched its Powerade...
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