Sanitary Protection in Nigeria - New Report Available
Sanitary protection experienced overall growth in 2013. Consumers are becoming more aware of the task-specific benefits of the various products in the category. Furthermore, improvement in the economy made many consumers spend more in 2013 as rising disposable income boosted consumer confidence thereby encouraging the purchase of more luxury products. Growth of women in formal employment was a key driver of growth as their increased incomes enabled some to spend on higher-priced products.
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