New Report Available: Meal Replacement in the Philippines
Meal replacement is set to remain a niche with sales of Ps2.2 billion by the end of 2013. The category is set to grow 5% fuelled by local consumers' increasing familiarity with the products and their growing availability. Through the effort of manufacturers and direct sellers, more Filipino consumers are being educated on the products' benefits. On the other hand, the penetration of direct selling and the opening up of more chained chemists/pharmacies in the provincial areas makes these...
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