Soft Drinks in Denmark - New Market Research Report
Record warm summer weather in 2013 witnessed strong total volume sales growth and a drastic improvement on the negative performance in 2012. Volume sales declined during the economic downturn as Danes cut back on consumption to save money, for instance substituting bottled water with tap water. Carbonates also suffered badly due to the poor health profile of leading brands and the off-trade loosing trade to cheaper German border retailers. The price gap with German retailers was, however,...
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