Recently Released Market Study: Home Audio and Cinema in Romania
Home audio and cinema in Romania contracted in 2012 in volume terms. While volume sales declined by 2%, value sales declined even faster at 4%. This clearly indicates that the average unit price, or the price that the average consumer was willing to pay for these products, declined slightly in 2012. However, Romanians increasingly prioritise products that are discounted or represent the best value for money in consumer electronics.
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