Report Published: "Pasta in Ukraine"
By most Ukrainians, pasta is considered as a substitute for potatoes as the garnish or accompaniment to meat. Due to this, the consumption of pasta by price-sensitive Ukrainians highly depends on prices for potatoes. 2012 saw a good harvest of potatoes and vegetables and decline in their prices. This had a negative effect on pasta consumption in Ukraine. On the other hand, the rising popularity of Italian cuisine and the strengthening health trend will lead to positive sales growth for...
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