"Juice in Australia" Published
The perception that juice contains high amounts of sugar contributed to a 1% decline in off-trade volume during 2013 as consumers substituted juice for less sugary alternatives. Warnings by health professionals appearing in media throughout the year discouraged the consumption of juice and influenced consumers' negative perceptions of this category. RTD tea is perceived as a healthier alternative to juice and carries strong health and wellness associations providing tough competition to the...
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