New Market Report Now Available: Suntory Holdings Ltd in Soft Drinks (World)
The acquisition of Lucozade and Ribena and the acquisition of US-based spirits producer Beam Inc showed that Suntory is keen to grow value sales and obtain immediate access to developed markets. Its expanding in Southeast Asia, China and India mainly rely on local joint ventures to leverage local expertise and distribution. Suntory appears on the right track in terms of globalisation and next is to integrate these businesses to make them really fit for its strategic purpose.
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