Ready Meals in Denmark - New Market Report
Growing Danish consumer interest in gourmet gastronomy -and its intrinsic link to demand for natural, organic, locally sourced and artisanal products- was a key growth constraint in ready meals volume sales in 2013. Most ready meal products present in Denmark are poorly positioned against this trend and are viewed by a growing consumer group as highly industrial and thus unhealthy and of poor quality in terms of taste.One exception is the small local manufacturer Hanegal, which promotes...
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