"Breakfast Cereals in the Philippines" Published
Breakfast cereals benefited from increasing health-consciousness in the Philippines, which is expected to enable it to see moderate growth in 2013. Sales are expected to jump by 7% in current value terms, to reach Ps4.1 billion, although consumption is still limited to middle-income consumers. It should be noted that common Filipino breakfast fare includes white rice, cold cuts, hot dogs, dried fish and fried eggs. Although more convenient in terms of preparation, most Filipinos still stick to...
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