Laundry Care in Guatemala - New Market Report
Laundry care in Guatemala registered retail value growth of 6% in 2013 to reach sales of GTQ1.8 billion. This is the largest category within home care, representing a 69% share of total value sales in 2013. In 2013 Wal-Mart changed the rules in the category, bringing a strong focus to premium laundry care products in both the supermarket and the hypermarket channels.
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