RTD Tea in Slovakia - New Market Study Published
RTD tea recorded a negative performance over the review period. Slovakian consumers are losing interest in RTD tea due to the persisting price sensitivity, but also due to the popularity of other soft drinks categories and more affordable hot drinks (tea). Even though manufacturers innovated their product assortments with health and wellness products (functional ingredients, for instance stevia-sweetened products) during the last three years of the review period, consumers shifted towards other...
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