"Surface Care in Egypt" Published
In 2013, surface care in Egypt saw an increase in spending on advertising especially through television. The main players spent vast amounts in supporting their brands, including Dettol and Mr Muscle, amongst others. Companies focused on raising people's awareness of the ill effects of bacteria and the importance of using specialised products to clean different surfaces in the home, as opposed to using powder detergents to clean the whole house as is the custom in Egypt. This had an especially...
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