Sugar Confectionery in New Zealand - New Study Released
Despite being threatened strongly by other snack categories that are perceived by consumers as being healthier than sugar confectionery, the category showed positive growth in 2013, mainly due to price increases within rationalised ranges. There was a strong polarisation within sugar confectionery in 2013. On one side of the spectrum was premium confectionery, such as Donavan's fudge selections and the Jelly Belly brand distributed by Wilson Consumer Products. Jelly Belly uses natural flavours...
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