Recent Study: Microwaves in Australia
Microwaves increasingly offered additional functionality during the review period, with this supporting ongoing sales growth in a mature product area. Products offering steam cooking, inverter models, flatbed models and those with grill functionality notably drove sales growth towards the end of the review period. Breville's Quick Touch microwave meanwhile claimed to offer "intuitive" cooking, with time and power levels being automatically determined for optimum results. Combination microwaves...
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