Brazil Suncare Industry 2014 at Market Research Reports.biz
Education about SPF is vital to increase usage – the more confident consumers feel about the right SPF level for their skin the more likely it is for them to use sun protectors. Formulations that dry quickly on the skin and easy-to-apply products are highly appealing to them especially to those seeking a time-saving proposition. Although brand loyalty is low, companies can increase it by offering money-off coupons and special multi-buy offers.
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