Church & Dwight Co Inc in Home Care (World) - New Market Study Published
Church & Dwight remains a mid-tier home care player due to its narrow category and geographic coverage. Its value proposition, inherent in its home care Power Brands, has benefited the company allowing it to target price-conscious consumers. While strong product innovation and marketing support has enabled Church & Dwight to compete with large multinationals in some cases, geographic expansion has become more important than ever for it to maintain value growth going forward.
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