Just Released: "Sportswear in the United Kingdom"
The traditional powerhouses of the UK sportswear world (adidas, Nike and Reebok) are set to be challenged by fast-fashion giant H&M, after it announced that it would be launching a dedicated activewear concept, H&M Sport, in 2014. It is following in the footsteps of other fast-fashion giants Gap and Uniqlo, which have also launched their own sports apparel ranges. H&M had already signalled its intention to expand its sportswear offering with its declaration that it would dress Sweden's athletes...
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