Recently Released Market Study: Concentrates in the United Arab Emirates
Concentrates remain popular during Ramadan in the United Arab Emirates but during the rest of the year juices have gained increasing popularity as they are perceived as healthier substitutes for sugary concentrates. Low-sugar or no added sugar liquid versions, such as the Robinsons beverages introduced by Britvic, have attracted those consumers who are looking to limit their calorie intake. Powder concentrates, which are usually fortified with added vitamins, attract sporty consumers and large...
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