Market Report, "Air Care in Iran", Published
Consumption of standard spray/aerosol air fresheners has been common in Iran for many years, thus this category is very well known, even among illiterate individuals. In contrast, other air care categories suffer from limited awareness, which hampers their growth. Products such as gel air fresheners and candle air fresheners are very new and have been discovered only by a small group of consumers who are interested in the interior design of their houses. The rapid expansion of car ownership...
View full press release