Consumer Health in Turkey: New Research Report Available at Fast Market Research
Turkish consumers are becoming more proactive in improving their health and preventing the onset of chronic diseases. This is both a result of increasing government focus on health issues and stronger media coverage of obesity, heart disease, osteoporosis and diabetes, stimulating growth in consumer health over the review period. Rising per capita incomes and continued de-reimbursement, resulting in an increase in demand for OTC products, were amongst other drivers of growth during 2013. The...
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