New Market Research Report: Bottled Water in Turkey
In 2013, bottled water continued to post positive volume and current value growth, albeit at a lower rate compared to the review period average. Category growth slowed in 2012 after the Turkish government's announcement regarding companies that do not meet the required health and hygiene standards with their sales of 19-litre demijohns of still bottled water. Still bottled water is the dominant format within bottled water, accounting for around 94% of total volume sales in 2013. Thus, the wider...
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