New Market Study Published: Wipes in Egypt
Sales of wipes in 2013 were boosted by a number of factors, including rising awareness of usages of wipes, especially baby and general purpose wipes, which are being used due to increasingly hectic lifestyles and more females joining the workforce and thus having less time to wash their babies and therefore alternating wipe usage with a water shower. Use of general purpose and personal wipes was further pushed by the high and increasing levels of pollution in the urban centres...
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