"Calming and Sleeping in Turkey" Published
Calming and sleeping in Turkey increased by 36% in current value terms in 2012 due to new product launches in capsule format, such as Passiflora Duo by Sandoz Ilac and Passiflora Mood by Matriks Ilac over the review period. On the other hand, the traditional syrup format by Sandoz Passiflora saw high value growth due to effective promotional activities, including increased usage of sales representatives to target doctors and pharmacists.
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