Consumer Goods Information on Oral Care Market in UK - May 2014: Worldwide Business Survey
Although a high proportion of the population visit the dentist, there remains a large proportion who do not do so, as well as a large proportion of parents who do not take their children to the dentist, suggesting missed opportunities for product endorsements. Despite the rise in products designed for children, and the rise in the population of children, only a small proportion of parents agree that it is necessary to use oral care products beyond toothpaste for their child.
View full press release