New Market Study Published: Herbal/Traditional Products in Dominican Republic
Herbal/traditional products is on a solid growth path due to being products of affordability: unit prices that reflect a fragmented brand universe with some local brands at low prices thus kept the higher prices in check so they do not grow too much. The category's resilience is also a result of being very active, with many new brands, presentations and products appearing during the year, with their subsequent marketing efforts (focused at point-of-sale). Finally, the category's resilience is...
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