Sports and Energy Drinks in Chile - New Market Report
Sports and energy drinks remained popular among consumers who generally pursue an active lifestyle. The nature of sports and energy drinks enables consumers to rehydrate and also replenish their energy, aspects that became the main sales drivers of these products, especially among those who have just completed a sporting activity. Thus, consumers with active lifestyles tend to choose isotonic sports drinks and energy drinks over other drinks options, such as carbonates or even bottled water.
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