New Market Study, "Canned/Preserved Food in France", Has Been Published
Nothing really changes at first sight in canned/preserved food in 2013. The category remains mature, old-fashioned and strongly competed by other meal solutions. In many canned products, consumers continue to show reluctance to pay more for branded products when presented with less expensive economy brands which offer similar quality. However, canned/preserved food is not dead and even manages to get on well is some areas, more particularly in current value terms. Players try to rejuvenate the...
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