New Report Available: RTD Coffee in Finland
Total volume sales of RTD coffee grew by 1% in 2013, reaching 900,000 litres. The new product launches that took place in 2011-2013 helped to drive sales, as did the stepped-up marketing strategies, advertising and focus on shelf positioning, such as special cabinets in grocery retailers. The category is still considered to benefit from some novelty value, but the potential consumer base in Finland is rather small and the economic downturn at the end of the review period had a...
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