Vitamins and Dietary Supplements in Finland - New Market Report
In the marketing of vitamins and dietary supplements, which are classified as foodstuff and can thus also be sold through channels other than pharmaceutical channels, health claim legislation is of vital importance. Unlike the majority of other food products, vitamins and dietary supplements health claims are especially important in the marketing of these products, as the selling points, such as good taste or convenient packaging size, are not typically used. In order for a product to be...
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