New Market Study Published: Polishes in Iran
Polishes remained one of the least developed categories within home care in Iran during 2013. Floor polish and shoe polish were the only active categories, enjoying better awareness due to their longer presence in the country. With better awareness and more sophisticated products, polishes recorded positive growth rates during the review period, until 2011. However, after a sudden rise in unit price in 2012 and 2013, this trend changed. Due to a decline in purchasing power, many people stopped...
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