Carbonates in Turkey: New Research Report Available at Fast Market Research
In 2013, carbonates achieved off-trade volume growth of less than 1% and current value growth of around 3%. This followed a slight volume decline in 2012 as a result of the ongoing health and wellness trend and a lack of promotional activity during the year. In 2013, however, both value and volume growth rates improved as a result of heavier investment in promotional activities and an increase in unit prices.
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