New Market Study Published: Apparel and Footwear in Greece
Demand for apparel and footwear continued to fall in 2013; albeit at a slower pace than in the previous two years. Greeks continued to face difficulties due to high unemployment and low disposable incomes, and consumer confidence remained low. However, the demand for apparel and footwear seemed to be reaching its bottom, with not much more room left for further steep declines. Discounting at the same time remained prevalent, resulting in value sales falling at a faster rate than volume...
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