Writing Instruments in Spain - New Market Research Report
Writing instruments was strongly affected by the economic downturn, which afflicted Spanish society over the review period. The diminished budgets of public institutions, schools and private companies caused a drastic fall in demand in terms of volume sales. Value performance suffered from manufacturers' policies of betting on larger-sized packages in order to support demand and reduce costs and to the trend amongst consumers and companies to seek for the cheapest products.
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