Recently Released Market Study: Consumer Appliances in Malaysia
Despite the soft economic conditions in Malaysia during 2013, consumer appliances managed to record a stronger current value than 2012 and stable volume growth. Consumer demand for eco-friendly, energy-saving and convenient consumer appliances remained the key driver in 2013, with people willing to invest more for these products at purchase point so as to reap a longer-term savings from their utility bills. Consumers' rising sophistication with heightened exposure to international house...
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