Recent Study: Irons in Malaysia
Irons witnessed a slower current value growth in 2013 than 2012 due to the maturity and high penetration of irons in Malaysia. However, rural consumers trading up from traditional dry irons to that of traditional steam irons or even ironing systems managed to spur the current value growth of irons in 2013. With this, traditional steam irons managed to increase in volume share during 2013 to reach slightly more than 45%.
View full press release