New Report Available: Refrigeration Appliances in Malaysia
Refrigeration appliances clocked slightly slower current value growth in 2013 than in 2012. Despite the relatively high penetration of refrigeration appliances in Malaysia, for instance fridge freezers was at 58% penetration in 2013, consumers' trading up to advanced refrigeration appliances such as eco-friendly products continued to contribute to the category's current value performance in 2013. Heightened environmental concerns amongst consumers saw them increasingly preferring eco-friendly...
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