New Market Research Report: Vietnam Consumer Electronics Report Q2 2014
Vietnam's consumer electronics market has a bright outlook as rising incomes and falling average device prices in key device categories catalyse strong growth in spending. We estimate spending grew by 22.4% in US dollar terms in 2013 to US$4.5bn - and we have a positive outlook for the medium term. The country's vast, underpenetrated rural market offers the greatest growth potential, while Hanoi and Ho Chi Minh City accounted for most sales in 2013. Growth areas include smartphones, particularly low-cost...
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