Just Released: "Direct Selling in the United Arab Emirates"
Direct selling picked up after the economic crisis in 2009 as some expatriates lost their jobs and resorted to selling products from home, as well as taking on franchise names from companies and selling them on behalf of Western retailers. It was seen to be a cheaper and easier option to earn money. Furthermore, the direct selling festival that was launched in 2008 helped promote direct selling further, as well as create interest among consumers and help business players demonstrate...
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